LIGHTLIFE
A Taste of Honesty Campaign

In a crowded plant-based market, Lightlife stands apart by keeping it simple. While competitors lean into futuristic food science and engineered ingredients, Lightlife offers products made from recognizable, honest ingredients.

To bring this message to life, we identified the perfect partner: one of Hollywood’s most down-to-earth celebrity couples, known for their candid approach to parenting. Together, we launched an integrated product and brand awareness campaign built around a simple idea: when it comes to food and family, honesty is the best policy.

Client: Lightlife Foods
Agency: 160over90
Role: Executive Producer (Agency-side)