FIELD ROAST X LITTLE CAESARS
Planteroni Pizza

For the national launch of Little Caesars’ Planteroni Pizza featuring Field Roast’s plant-based pepperoni, we were tasked with delivering a high-impact creative rollout during the early stages of post-COVID production. With evolving safety requirements and union guidelines shaping how sets could operate, the production team restructured workflows to support hybrid shoots, limited on-set personnel, and adjusted to new production realities while maintaining the pace and polish expected for a major national brand launch.

The result was a cohesive suite of assets that showcased Field Roast’s plant-based innovation with clarity and appetite appeal. The campaign captured national attention and helped position both brands at the forefront of bringing plant-based pizza to a broad mainstream audience.

Client: Field Roast / Little Caesars
Agency: 160over90
Role: Executive Producer (Agency-side)