T-MOBILE
MLB World Series Spot

Airing nationally during the 2020 MLB World Series on FOX, this T-Mobile broadcast spot announced the brand’s $2 million donation to cover registration fees for 20,000 Little Leaguers in need.

The project was awarded, produced, and delivered in just 10 days (an exceptionally fast turnaround, especially under the constraints of the COVID-19 pandemic). From creative development to production, we worked quickly and safely to bring the spot to life with heart, clarity, and impact.

The result: a timely and emotional message that aligned with T-Mobile’s values, resonated with viewers, and elevated their brand presence on one of the year’s biggest sports stages.

Client: T-Mobile
Agency: 160over90
Role: Executive Producer (Agency-side)