THE WALKING DEAD
Streaming Dead Live!

To introduce Starbreeze Studios’ most ambitious title, OVERKILL’s The Walking Dead, we set out to prove that surviving the apocalypse means embracing the chaos, and having a damn good time doing it.

We created a full-scale launch campaign that culminated in a bold, four-hour variety show live-streamed on Twitch. Set in an immersive, post-apocalyptic bunker, the broadcast featured a wildly unpredictable talk show host, top-tier professional gamers and influencers, interactive giveaways, and live-action stunts. It was chaotic, irreverent, and exactly the kind of spectacle fans of the genre live for.

Client: Starbreeze Studios
Agency: RED Creative Agency (later renamed to 160over90)
Role: Executive Producer (Agency-side)