THE WALKING DEAD
Streaming Dead Live!

To introduce Starbreeze Studios’ most ambitious video game title, OVERKILL’s The Walking Dead, we set out to prove that surviving the apocalypse means embracing the chaos, and having a damn good time doing it.

We launched a full-scale global campaign that built anticipation around the game’s release, culminating in a bold, four-hour live variety show on Twitch. Set in an immersive, post-apocalyptic bunker inspired by the world of the game, the broadcast featured a delightfully unhinged talk show host, top-tier streamers and pro gamers, interactive giveaways, and live-action stunts. The result was a chaotic, irreverent spectacle, perfectly capturing the spirit of the game and giving fans a launch experience as wild as the world they were about to play in.

Client: Starbreeze Studios
Agency: RED Creative Agency (later renamed to 160over90)
Role: Executive Producer (Agency-side)