LIGHTLIFE
Tacko Tuesday

When LeBron James’ weekly “Taco Tuesday” videos became a cultural moment, Lightlife tapped 160over90 to create its own twist featuring an even “bigger” NBA star: 7' 5" center Tacko Fall. With less than an hour of access and no ability to capture footage on a traditional set, the production team adapted quickly by recording a tight series of remote soundbites and building the energy, humor, and personality of the campaign entirely in post.

The final videos paired Tacko’s signature charm with custom tracks and motion design, each driving viewers to Lightlife.com for a new plant-based taco recipe. The series delivered a timely, culturally relevant response to “Taco Tuesday” while spotlighting Lightlife’s offerings in a fun and unexpected way.

Client: Lightlife Foods
Agency: 160over90
Role: Executive Producer (Agency-side)