RIOT GAMES
Worlds 2022

For the League of Legends 2022 World Championship (Worlds 2022), our goal was to deliver an immersive 360 campaign that captured the thrill, excitement, and global passion of the world's most iconic esports event.

We crafted a vibrant, cohesive brand identity visible across renowned global landmarks, partnered with Tiffany & Co. to design a prestigious new Summoner’s Cup trophy symbolizing ultimate esports achievement, and produced captivating content to ignite anticipation and enthusiasm around the month-long tournament. Additionally, our collaboration with Lil Nas X created unprecedented excitement, elevating Worlds into a cultural milestone.

Ultimately, Worlds 2022 served as an extraordinary conclusion to an unforgettable season of League of Legends esports, setting a new benchmark for how esports events captivate global audiences.

Company: Riot Games
Role: Head of Production, Esports Marketing