RIOT GAMES
Worlds 2022

For the League of Legends 2022 World Championship (Worlds 2022), our goal was to deliver an immersive 360 campaign that captured the thrill, excitement, and global passion of the world's most iconic esports event.

The team developed a vibrant, cohesive brand identity deployed across every touchpoint, from large-scale OOH takeovers at global landmarks to in-person fan fest activations that brought the energy of Worlds directly to local communities. A collaboration with Tiffany & Co. introduced a newly designed Summoner’s Cup trophy that redefined the pinnacle of esports achievement, while a full suite of hero films, social content, and broadcast assets fueled anticipation throughout the month-long tournament. The creative partnership with Lil Nas X elevated the moment even further, transforming Worlds 2022 into a broader cultural milestone.

Ultimately, Worlds 2022 served as an extraordinary conclusion to an unforgettable season of League of Legends esports, setting a new benchmark for how esports events captivate global audiences.

Company: Riot Games
Role: Head of Production, Esports Marketing