RIOT GAMES
GODS Music Video

For the 2023 League of Legends World Championship, we knew we had to deliver something monumental. With the event taking place in Seoul, South Korea (the home of K-Pop), we embraced the opportunity to lean fully into the genre’s global influence. At the forefront of the K-Pop wave was NewJeans, whose breakout hit “Super Shy” had captivated international audiences.

Inspired by the improbable and inspiring true story of Deft’s legendary run to the championship at 2022 Worlds, the anthem and music video we created struck a powerful emotional chord with players around the world. The result? Riot Games’ most viewed Worlds music video of all time.

Company: Riot Games
Role: Head of Production, Esports Marketing