LA CHARGERS
Welcome to LA

As the Chargers prepared to kick off a new era, with a move to Los Angeles and into SoFi Stadium and a sleek set of new uniforms, we set out to make one of the NFL’s best-looking teams look even better.

We developed a fully integrated launch campaign anchored by a robust style guide and a suite of creative assets. From eye-catching OOH placements to full-scale social media takeovers, every touchpoint was designed to generate anticipation and excitement. The campaign built up to what became the most eagerly awaited uniform reveal in franchise history, one that set a new standard for how pro sports teams show up on and off the field.

Client: Los Angeles Chargers
Agency: 160over90
Role: Senior Integrated Producer (Agency-side)